(Jun 22, 2009 ; Summary by Rachelle M; Article by iMedia Connection)
Companies are given the opportunity to maximize their marketing outreach, putting their products and services directly in front of their customers. As beneficial as it is for companies to have total access to their target audience, customers might feel overwhelmed by the hundreds of advertisements they see through their screens.
It's no surprise that laws are created as modern marketing trends evolve. From paper to mobile web browsers, federal and state governments have made efforts so that those who want to be marketed to have the access, while those who don't can block it.
(Jun 22, 2009 ; Summary by Rachelle M; Article by Daily Herald)
Miss Utah County Whitney Merrifield is Miss Utah 2009.
Her platform is "Be the Change Utah -- Creating Unity and Breaking Stereotypes" and will also serve as the official spokeswoman for the state Child Protection Registry, which is designed to protect families from adult-oriented material, according to a Miss Utah news release.
(Apr 22, 2009 ; Summary by Rachelle M; Article by Utah Attorney General's Office)
Utah Attorney General Mark Shurtleff is sending a message to Las Vegas casinos, alcohol manufacturers and other companies. Shurtleff sent letters warning companies about the legal consequences of sending adult-oriented advertisements to children by text or e-mail.
(Apr 20, 2009 ; Press Release by Rachelle M)
In the past year, the Child Protection Registries in Utah and Michigan have increased more than 300 percent. Today, there are close to 360,000 registered e-mail addresses and 10,000 registered mobile phone numbers.
How does this affect companies and marketers across the nation?
(Dec 09, 2008 ; Summary by Rachelle M; Article by Wasatch Digital iQ Magazine)
The United States Patent and Trademark Office recently granted Unspam Technologies, Inc. a patent for its secure do-not-contact technology. The technology is currently used to safely implement the Utah and Michigan Child Protection Registry programs.
"Unspam's patented technology keeps the addresses protected by do-not-contact list laws safe from being revealed while ensuring those companies required to comply with the law have their legal rights and their customers' privacy protected," said Matthew Prince, CEO of Unspam Technologies, Inc. and inventor of the patented technology. "We look forward to working with governments worldwide who are interested in offering their citizens a safe and effective way to keep unwanted electronic messages out of their homes."
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